Liz Nieves arrived in Miami from Cuba, alongside her mother, in 1984 with a dream and a plan to motivate people to lead bolder, healthier, more confident lives. She embodied a naturally active lifestyle, and she knew she could help others achieve one, too. So, she enrolled at Florida International University with the goal of becoming a doctor.
Then the unthinkable happened.
Her mother had a heart attack. It put her out of work and Liz felt like her back was against the wall. She had to find a way to provide for herself and her mom, so she turned to a skill she picked up in her home economics class in high school.
She started to sew.
Using the connections she’d made through high school, Liz began designing gorgeous original dance costumes for her friends who then told their friends who then told their friends (but never their competition! 😉).
Before Liz knew it, she had built up a client list that rivaled that of neighboring design shops and the calls kept coming. She knew the only way to keep up and better serve her clients was to learn the rules of fashion design (and not just so she could break them).
She applied to the Art Institute for Fashion, where her love for fashion design soared even higher. She mastered the art of constructing modern dancewear that not only showed off a dancer’s movements but also retained its shape and feel wear after wear. She discovered new ways to pair colors and designs to help those on stage stand out from the crowd. And most importantly, she learned to obsess over the quality of a garment, knowing that it needs to be just as beautiful on the inside as it is on the outside.
That was nearly 20 years ago, and today, Liz owns and operates Ilogear, an internationally renowned company that features award-winning dancewear designs. Liz’s passion has always been to bring Ilogear’s mission and outstanding quality to the activewear market.
On the heels of 2020, a year of introspection and exploration, Liz launched Ilogear’s first activewear collection. The collection embodies the pillars of Ilogear’s mission to create and inspire women to realize themselves by honoring all aspects of who they are and taking action to make it happen.
The Ilogear Woman understands that life is messy, but she knows that she only needs to look inside herself to find the strength she needs to create the life she desires. She owns all the different aspects that make her who she is, and it is in that awareness that her power and passion lie.
By living a natural, active lifestyle in amazing, comfortable gear and being grateful for all of life’s ups and downs, we create a life well lived.